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MONDAY, JANUARY 31,
Red Alert, 1942
A White truck en
route to a defense plant in the aftermath of Pearl Harbor.
SUNDAY, JANUARY 30,
Newest Buick Yet
If there's a Car
Heaven, that's where the 1957 Buick is, twirling for
all eternity under the colored lights.
The New Futuramics!
They're new! They're both Futuramic! Two sparkling
new Oldsmobiles . . . rolling forward into
'49. Upper left, the Futuramic "76" . . .
with Fisher's newest body, panoramic vision, plus a
remarkable new "Big Six" Engine. And out in front, a
newly styled Futuramic "98" . . . with that revolutionary
new "ROCKET" Engine you've heard so much about.
Combined with GM's Hydra-Matic Drive, the "Rocket's"
performance is so smooth, silent, and spirited, you've
got to try it to believe it! Your Oldsmobile dealer
invites you to inspect the new Futuramics—examine
the new "Rocket"—experience "The New Thrill!"
At the party pavilion
with the 1961 Oldsmobile and all the makings for a lulu
of a luau: ukulele, tux, a nice lei.
The Food-O-Mat, a
grocery merchandising concept used up until the mid-1960s,
was an alternative to the freestanding aisle shelf.
The wall of gravity-feed ramps could be continuously
replenished from behind by unseen stock clerks, with
the cans automatically falling into place. The first
Food-O-Mat was installed in a Grand Union store in East
Paterson, New Jersey, in 1945. Pictured: A 1959 American
Stores installation at the Acme Market, Nottingham Plaza
Shopping Center in Syracuse, New York. Architects: John
Young Associates, Montreal.
1959: A Space Odyssey
Frank Tinsley's depiction
of a moon base for the Arma division of American Bosch
Arma Corporation, a long-defunct aeronautics firm that
was big defense contractor at the dawn of the space
Another Tinsley illustration
for American Bosch Arma from 1959, showing astronauts
as they prepare to descend to Saturn's moon Titan, in
the news recently because of the Cassini-Huygens space
mission. Earlier this month the Huygens lander sent
amazing photos from Titan.
of America's vision of oceangoing freight as transported
with atomic submarine barges and illustrated by Jo Kotula,
MONDAY, JANUARY 24,
The Jersey meadows—fragile
wetlands ecosystem? Not in 1960, if you were the Vanadium
Corporation of America. The painting by Jo Kotula (1910-1998,
who for many years was cover illustrator for Model Airplane
News) is one of a series of futuristic renderings commissioned
by Vancoram for an ad campaign that ran from 1958 to
1960. Vancoram was a major player in the early nuclear
industry, with uranium mines in Utah near Marysvale.
In 1967 the company merged with Foote Mineral, which
inherited a $75 million lawsuit brought against VCA
by the widows and children of 31 miners who had died
of lung cancer contracted as a result of breathing radioactive
dust and gas. They settled in 1985 for $1.1 million.
From a May 1960 ad,
the Lockheed JetStar "corporate-size jetliner," available
for delivery in 1961, was the first private jet. Next
to it is the 1960 Lincoln; the roof looks like the one
on the Hess & Eisenhardt Continental Mark V formal sedans,
but that car that was offered only in black.
FRIDAY, JANUARY 21
from the 1952 Oldsmobile brochure.
The New Rockets
The cover of the
1952 Oldsmobile catalog. Olds promotional literature
from the early '50s has some of the best ad art of the
Errand of Marcy
Backing up your drive,
Fifty Two Ninety Eight
Oldsmobile. (Also pictured: Grandma)
End of the Road
Lighter Than Air
The Goodyear Zeppelin
at the Akron "Dock" in a colorful rendering from 1930.
Industry & Labor meet Boy & Dog.
Number 2 for Takeoff
An illustration for
Buick Motor Division from the studios of Art Fitzpatrick
and Van Kaufman, at the start of their decades-long
partnership with GM. The first four years were spent
doing illustrations for the Kudner Agency, which had
the Buick advertising account until it was booted by
General Motors in 1957. From 1958 until the mid-1970s
Fitz and Van did Pontiac ads, starting with the 1959
cars. In between Buick and Pontiac they illustrated
anniversary catalog for 1958.
The Comet, 1936
Across the horizon
of modern high-speed travel has flashed a new luminary—the
"Comet" of the New York, New Haven & Hartford Railroad.
This ultramodern streamline flyer meets a mile-a-minute
schedule daily over the 44-mile Boston-Providence run.
Two 400-horsepower Westinghouse-Diesel engines, with
direct-connected generators, transmit current to the
Westinghouse motors which drive the three-car "Comet"
over the flying rails.
Yesterday's Tomorrow Today
Your father's Oldsmobile:
Selections from the 1954 sales brochure.
Big Day at the Orphanage
You see them at the
leaf-strewn crossroads . . . their small
freckled faces radiant with wonder as they watch America-on-wheels
come sweeping down the highway . . . These
are the severest judges—the roadside Critics—playing
their favorite wishing game. And they'd trade their
first pair of long trousers for a ride in the new 1941
Lincoln-Zephyr—the car that looks like a dream in motion
. . . Step into a Lincoln-Zephyr showroom and
arrange to drive one of these magnificent new models
yourself! You'll be as thrilled as the snub-nosed little
boy who leans against the picket fence and wishes
. . . fervently . . . he were you.