A N N O T A T I O N S
PASTELOGRAM is named in honor of the poet Marianne Moore, who was
commission- ed by Ford Motor Co. in the 1950s to come up with names for its new mid-priced car.
Among her suggestions: “Pastelogram,” “Turco- tinga,” “Silver Sword,” “Resilient Bullet,” “Utopian Turtletop”
and the especially cryptic “Mongoose Civique.” Ford declined to use any of these and instead went with “Edsel.” The rest is history.
FUN A LA MODE
WE’VE HAD LOTS
of requests asking
the Curator: “You’re so darn modest, we don’t know much about
you. How about posting a picture or some biographical info? And
have I told you about the time I was abducted by aliens?” Well, you get the idea. So here’s a little about our
The old Patent Office applications in the PatentRoom
are a soft- serve lesson in history. New on the menu:
The early aircraft designs on view at AdventureLounge
will take you back, though maybe not all in one piece.
of Josh Agle.
Martinis, girls, guns. Think James Bond meets Jetsons at a
tiki bar in Palm Springs.
L I N K A T O R I U M
CAR MANUAL PROJECT
KITTY GIRL VINTAGE
1950s CARS IN NORWAY
RAY PATIN STUDIOS
PALACE OF CULTURE
KING OF THE ROAD
BROCHURES ON EBAY
JANUARY 30, 2006
Dnik Wen A Drof fo
Four breezy sketches from
the 1956 Ford Motor Company annual report: The 1957
Turnpike Cruiser, Lincoln
Premiere and Mercury
THURSDAY, JANUARY 26, 2006
Calling All Trucks (1939)
Cleveland is prouder than ever of
its Police Force which is now entirely motorized with the exception
of the traffic detail. The city’s Emergency Mobile Patrol is making
history by helping daily in the reduction of crime and traffic
fatalities. Twelve motor units, fully equipped for double-duty
service as ambulances and patrols, are manned by officers all of
whom have hospital and first-aid training. Many of them are college
graduates. The proved results in greater safety and service are
spectacular. All twelve of these new Cleveland Police Patrols are
International Model D-2 panel body trucks fitted with radio
receiving units, heaters, sirens, spotlights and police identifying
lights. Interior equipment includes first-aid kit, stretcher,
inhalator and barred rear doors, with heavy screen partition behind
driving compartment . . .
The Cleveland Police Department’s fleet of 1939 Internationals
could be used
as ambulances or paddy wagons, depending on the circumstances.
JANUARY 25, 2006
Wings Over Internationals!
A dozen years ago you had to have
feathers to travel by air. You could fly, perhaps, as the
aviation pioneers did, but when you traveled, it was on the ground.
Today, 21 major airlines carry 1,200,000 passengers annually,
joining 225 cities in a 30,000 mile network of federally-controlled
airways. International Trucks play an important role in ground
service to aviation. Gasoline trucks fill the large tanks in the
wings . . .
Illustration from a 1939 ad for International Harvester’s “all-truck trucks”
Onward and Upward
Thanks to the tireless efforts of
the support staff at our Web host, the server issue has been
resolved. Let the browsing begin. Again. — David
SATURDAY, JANUARY 21,
Goodbye EphemeraNow, Hello
This post marks the final update
for EphemeraNow and the beginning of
Plan59.com — same great content, same super prints, same
fabulous management, but a brand-new name. One that people can
actually remember, not to mention spell, pronounce and understand.
eNow was lots of fun. We hope Plan59 will be even funner — David
THURSDAY, JANUARY 19, 2006
Demonic Tots, Etc.
The blogosphere has been beating
a path to our humble patch of cyberspace lately (we’d love to mix a
martini right now, but all we have is this pitcher of metaphors), largely due to the
popularity of Meat and the various
ghastly tykes who’ve taken up residence
here. To make for more efficient browsing we’ve consolidated them
all into a fab new gallery. Try not to get
too close to the little piranhas — they’re
New Yorker Eight-Passenger Sedan
The interior of the New Yorker
Eight-Passenger Sedan has a spaciousness and luxuriousness genuinely
appreciated by those who know and enjoy fine possessions. Two wide,
cushioned auxiliary seats fold forward out of the way when not in
use. Note the strong assist handles and the smoking set on the back
of the front seat . . .
A vestige of the days when touring cars were offered by most of the major
automobile brands, the 1953 New Yorker
eight-passenger sedan paralleled similar models offered as part of
the regular Dodge, Chrysler and DeSoto lines. By 1955 they had all
disappeared, leaving the field to Cadillac’s Series 75 sedan and limousine.
Chrysler introduced the
Highlander before the war and it is still “an exclusive” of great
popularity. The beautiful plaid and rich red leather make the
Highlander interior one of the smartest, most distinctive interiors
ever designed . . .
Who do we imagine tootling around in this 1953 Chrysler New Yorker with “Highlander” interior? Tom and Jerry.
The Town and Country
The All-Steel, four-door Town &
Country Wagon is the smartest utility vehicle on the road today. The
diagrams above illustrate the ingenious design features which
contribute so much to its utility and to the comfort and convenience
of the passengers. Removable seat for children is available at extra
cost . . .
This 1953 New Yorker Town & Country shows the station wagon in transition
from its roots as a limited-production utility car, made from a standard
sedan modified with wood body parts, to the all-steel
it became by the end of the decade.
The Mighty Chrysler for 1957
Glamorous is the word for
it! Glamorous in the originality of its design — in the
exclusiveness of its Flight-Sweep styling — in the luxury and
comfort of its smart interiors — and, in the inherent beauty of its
dynamic symmetry . . .
Today we present four noirish selections from the
1957 Chrysler brochure, which was illustrated by the wonderful Larry
1957 New Yorker Sedan
Picture yourself in this
beautiful Chrysler New Yorker Sedan —
a car which has everything of modern, new design. The long,
upswept rear fenders; the sculptured wheel openings, the broad,
gracefully sloping front fenders; the recessed headlamps; the wide
grille and bumpers; and the wrap-around front and rear windows,
which blend so beautifully with the graceful lines of the roof
. . .
1957 New Yorker Hardtop
When you combine the ultra-modern
Flight-Sweep styling of the 1957
Chrysler with the engineering excellence for which Chrysler has
already won world-wide acclaim, you have the perfect combination
— the car of supreme satisfaction. The famous FirePower engine; the
sensational new Torsion-Aire Ride; the new Torque-Flite
Transmission, with unbelievable quietness and GO . . .
1957 New Yorker Hardtop Coupe
Glamorous styling and fine
designing are evident, too, in the dramatic upward- sweeping rear
fenders that terminate in the outward-canted twin-tower taillights;
the gracefully sloping rear deck; the shadow-box styled license
plate mounting; and the outrigger bumpers that complete the downward
unified flow of lines of the tail fins.
FRIDAY, JANUARY 13, 2006
Good Taste Is Never Extreme
Certain people have it. Certain
things, as well — that sense of rightness we call good taste. You
recognize it at once when it is there. It is there in the ’59
Plymouth, in the look, the lines of a car deliberately designed with
flair, and with restraint. For good taste is neither stodgy nor
bizarre. It is not conspicuous. Nor is it anonymous. It does stand
out, yes — but handsomely. This year, so many people of good taste
are responding to the car fashioned most particularly for them — the
Only in 1959 could the Plymouth Fury,
a virtual UFO on wheels, reasonably claim to be a model of styling
restraint. The target here, while mentioned only elliptically, was clear
enough to anyone with eyes: the “bizarre,” “extreme,” radically changed
Bohn 1947 48 49
The designers of all types of
transportation know the many advantages of light alloys as
engineered and produced by Bohn. Bohn Aluminum and Brass
Corporation: General Offices — Lafayette Building • Detroit 26,
After two days of scanning and resampling, this amazing 1947
illustration for Bohn Aluminum is now
available as a razor-sharp continuous-tone
print. If we do say so ourselves, it’s stunning. (And we do. Because
really is. If you put your eyeball right up next to the paper, you will not
see a bazillion little dots. Just color. Luscious, juicy, irresistibly
plummy pigment. We plan to retire on this one.)
Eight ways your builder gives you
more house for the money with fir plywood — Subflooring :: Wall
sheathing :: Roof decking :: Paneling :: Built-ins :: Soffits ::
Gable ends :: Siding. When you buy or build, accept only DFPA
trademarked plywood . . .
The Douglas Fir Plywood Association’s 1959 ad campaign used black
backgrounds, which made for a visually striking if somewhat ominous, even
Twilight Zone-ish, series of
Dad Does Laundry
See your RCA WHIRLPOOL dealer for
a demonstration of the new Mark 12 self-setting washer and matching
dryer, in colors or white. Take up to three years to pay . . .
In 1959 a washing machine cost around $400 and a dryer $300 — pretty much
what you might pay today. As a percentage of income, though, the cost was
much greater; a professional man might make $7000 a year, and a new mddddddddddddddidprice
car was around $3500.
Mom Does Laundry
You can own a brand-new
RCA-WHIRLPOOL washer for as little as $1.81 a week, after down
payment or trade-in. Exclusive Surgilator agitator gets clothes
cleaner . . .
This illustration and the
one above appeared months apart in
1959. Did anyone notice they were in the same house, right down to the green
chair and dartboard in the rumpus room? Art by Stan Ekman.
The Fabulous 400
Everything’s where it should be
on the exclusive Tappan “Fabulous 400.” Take a good look. Nothing
above eye-level, nothing below finger-tip level. And there are new
conveniences everywhere: Two Set ’N’ Forget surface units, automatic
rotisseries and roast control, chrome-lined ovens . . .
Tappan’s “400” oven-range combo
concealed the burners in a drawer and was popular in older homes and smaller
Let’s face it: we all love to
luxuriate. This is the place: your bathroom. Even as you stretch out
in this luxurious Criterion bath,
you can reflect upon how practical was your choice of Crane. The
Criterion bath for 1959 surrounds you with splendors: a shape that’s
kind to your body . . . a color that softens your mood
. . . handsome Dial-ese controls that turn as smoothly
as the dial on your radio . . .
Once upon a time, kiddies, radios had dials . . .
SUNDAY, JANUARY 1, 2006
Our friend Ken over at PatentRoom is now offering prints of
vintage patent images, on imported Arches museum-grade art paper. Printed in our very own workrooms, they’re
crafted to look like woodcuts and are quite impressive. Especially
There’s no place like home:
Capt. Midnight, the
lady of the house and their
PREVIOUS POSTS (DECEMBER 2005) • SITE © 1999-2015