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  A N N O T A T I O N S
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PASTELOGRAM is named in honor of the poet Marianne Moore, who was commission- ed by Ford Motor Co. in the 1950s to come up with names for its new mid-priced car. Among her suggestions: “Pastelogram,” “Turco- tinga,” “Silver Sword,” “Resilient Bullet,” “Utopian Turtletop” and the especially cryptic “Mongoose Civique.” Ford declined to use any of these and instead went with “Edsel.” The rest is history.



WE’VE HAD LOTS
of requests asking the Curator: “You’re so darn modest, we don’t know much about you. How about posting a picture or some biographical info? And have I told you about the time I was abducted by aliens?” Well, you get the idea. So here’s a little about our history.

FUN A LA MODE
The old Patent Office applications in the PatentRoom are a soft- serve lesson in history. New on the menu: Tees.


 

COME FLY WITH ME
The early aircraft designs on view at AdventureLounge will take you back, though maybe not all in one piece.



THE ART of Josh Agle. Martinis, girls, guns. Think James Bond meets Jetsons at a tiki bar in Palm Springs.



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   L I N K A T O R I U M
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PRELINGER ARCHIVE
CAR MANUAL PROJECT
AVOCADO MEMORIES
TV LAMPS
KITTY GIRL VINTAGE
IMPERIAL CLUB
1950s CARS IN NORWAY
WALTER MILLER
McLELLAN’S
IMAGINARY WORLD
RAY PATIN STUDIOS
LILEKS I.O.O.C.
SHAG ART
BUICKS.NET
PALACE OF CULTURE
KING OF THE ROAD
BROCHURES ON EBAY
STARBURST
FRANCISCAN OASIS
FRANCISCAN TRIO
SILVER PINE
SOCIETY of
   ILLUSTRATORS

ADVENTURELOUNGE
PATENTROOM


   

SUNDAY, APRIL 30, 2006

Krispy-Fresh

From 1954, another of Sunshine Bakeries’ billboard-style half-page ads.

SATURDAY, APRIL 29, 2006

Springtime for Chrysler

New styling! New colors! Brilliant new chromework, sparkling new spring colors — the 1958 Windsor Dartline is a luxurious new Chrysler series, here just at the time of year you get the most enjoyment from a new car. It’s all Chrysler and you’ll like the price!

In the late 1950s, the springtime introduction of “new” models (extra or rearranged chrome, different colors) was a sales tonic for Chrysler and GM. The short-lived 1958 Dartline, which put new brightwork on Chrysler’s Dodge-based Windsor series, foreshadowed the introduction of the popular 1960 Dodge Dart a year later.

When Friends Drop By

It’s good to know you have plenty on hand, ice-cold, when it’s time to Have a Coke!

This 1958 scene of Eastertime socializers came during the transition to a more impressionistic style of illustration for Coca-Cola, which would soon shift entirely to photography in its advertising.

International for 1958

International is a one-word promise that a truck can do its job. Now, in fast-moving 1958, International also means a fresh, original expression of color, style, power and comfort you have to see in person to believe.

Chevrolet introduced the Suburban in the 1930s for delivery use, but International’s Travelall (background) was the first truck-based utility vehicle successfully marketed as a family people-mover.

FRIDAY, APRIL 28, 2006

We’re Back

Fire the boilers, stoke the furnace, light the chimney, start the conveyor belt.
The nostalgia factory is back online, clanking away. See it, smell it, taste it.

THURSDAY, APRIL 20, 2006

Printer Project, Etc.

We are happy to announce that the equipment for bigger prints will be arriving late this month for May delivery of artwork up to four feet by eight feet in size. Concurrently, we’ve extended the deadline for reserving a jumbo-format print at reduced price to April 30. If you ordered a standard-size print before today, it’s in the mail. In the meantime we are decamping for spring break and will be out of the office and away from e-mail until Friday, April 28.

The Light Refreshment

On or off the green, today’s men and women are in great form. Their slim good looks say a lot for their sensible modern diet — for the swing in taste to lighter, less-filling food and drink. Pepsi-Cola — the modern, the light refreshment — is right in step with this modern trend. At your own oasis, say “Pepsi, please, and fresh without filling.”

Anything?

We think this will make a dandy print for the kitchen. Or possibly boudoir.

TUESDAY, APRIL 18, 2006

OLDSmobility  . . .

The  pleasurable way of going places in the Rocket Age! There’s a marvelous surprise awaiting you in a new ’58 Olds. Your local quality dealer invites you to get up-to-date in a Rocket 8! You’ll agree with Patti Page who says, “You don’t have to look twice to tell it’s a ’58. Take one ride and you’ll know — there’s no mobility like OLDSmobility!

“The Big Record,” a musical variety show hosted by singer Patti Page (“How Much Is That Doggie in the Window”) and sponsored by Oldsmobile, ran during the 1957-58 television season on CBS. The theme was an updated version of  “In My Merry Oldsmobile.” Miss Page (b. 1927) is still with us; the car (1897-2004) is not.

FRIDAY, APRIL 14, 2006

Hot and Handsome

For hottest value, for handsome, high-style looks, for that easy-to-handle feeling, for that wonderful low price — you’re ahead with the ’58 Ford. From Paris to Saigon they saw the new Ford and loved it! From Power-Flow hood to Safety-Twin taillights, it’s stunning. And with new Ford-Aire Suspension, driving is like riding on a  cloud  . . .

Compared to the striking car of the year before, the 1958 Ford, with a tacked-on-looking prow and quadruple taillights that echoed the rear of the new four-seater Thunderbird, was regarded as something of a styling dud. Fifty years down the road, though, it grows on you.

THURSDAY, APRIL 13, 2006

Performance Champion for 1958

Slip behind the wheel. Start the 360 hp Marauder V-8 engine — notice how softly it purrs. Put down the top (one finger does it) and head for your favorite stretch of road. This is living — you’re bossing a Mercury Park Lane Convertible — statuesque in line — big in dimension — great to handle. There’s Clean Line Modern Styling — with new touches everywhere; deep-channeled side projectiles — new rear Flairlites — Quadri-Beam headlamps. The hood is long, low and front-hinged for greater safety  . . .

1958 was the first year for the Park Lane, whose unique design included taillights that previewed the 1959 Mercury and a trunk seven inches longer than in lesser models. It shared a 430 cubic-inch engine with the Lincoln and a roofline with the senior Edsels. Sales were a disappointment, and only a handful of convertibles survive.

WEDNESDAY, APRIL 12, 2006

Taxmas Is Coming!

We are a little behind on the posts this week due to approach of Taxmas, the American holiday in which citizens of the land show their appreciation for the bureaucracy in Washington with gifts of thanks — traditionally tens of thousands of dollars in cash per observant household, stuffed into an envelope and mailed no later than April 15. We have been taking part in the carnival week leading up to the big day — Alm Monday, Fax Tuesday,  Cash Wednesday — and are looking forward to the culmination this weekend, with the Festival of the Taxpayer-Shaped Piñata and, on Sunday, the Tax Roll and Deduction Hunt. Any revenue collectors found on the street after dark are escorted away, to be toasted by grateful citizens at a merry bonfire!

Incomparably Beautiful!

For distinguished style — for lively performance combined with new driving ease and safety features, there’s never been anything in its field like the thrilling new 1956 Meteor. New star-keyed-beauty, new tri-tone styling, new interior elegance put you ahead with a new sense of pride. From whichever series you choose — the luxurious Rideau — dynamic Niagara — increasingly popular Station Wagon — you’ll find it’s a thrilling experience to move up and be miles ahead with Meteor!

What at first glance might look like the inside of Stephen King’s garage is the outside of the 1956 Meteor brochure. This Canadian variant of the Ford had a big chrome star, vee grille and Devil horns.

FRIDAY, APRIL 7, 2006

Chevy Puts the Purr in Performance!

No household tabby sitting in a sunny window ever purred more softly than Chevy’s new V8 engine. It’s so kitten-quiet and cream-smooth that you can scarcely tell when it’s idling. And it’s cat-quick in response when you ask for action!

This illustration of a blue Chevrolet, which appeared in newspaper supplements in January 1957, was a simplified gravure version of a similar ad featuring a red Bel Air that was done for magazines.

Tykes on Trikes

And a chair in the yard. New additions to the Plan59 photo archives: A cowboy on a rocket-propelled tricycle (dated February 1958), a lad and his cat (February 1935) and, from sometime in the 1930s, young Clyde and his ride. Where are they now?

THURSDAY, APRIL 6, 2006

TechBlog

We’re putting together some pages on the technical aspects scanning and printing, and to start things off is a hands-on (eyes-on?) review of the new Eizo ColorEdge 24-inch color calibration video display, the CE240W. Lights, please  . . .

Stiff Competition

A 1956 illustration by Bob Hilbert for the cover of American Weekly, a Sunday newspaper supplement similar to Parade magazine. Getting old is heck.

Turbo-Thrust ’58 Chevrolet

Chevrolet’s revolutionary Turbo-Thrust V8 and triple-turbine Turboglide drive were made for each other, and made for action! Under every driving condition, in every speed range, they deliver the quickest, smoothest response of anything on the road! 

The 1958 Chevrolet, a one-year-only design, marked an abrupt shift from the Chevys of the previous three years. The gull-wing taillights hinted at the radical changes to come with the 1959 models.

WEDNESDAY, APRIL 5, 2006

Cold Comfort

On the street in the 1959 Fairlane 500, and back at home in the fridge.

Chrysler, Chrysler, Chrysler

Or if you want to get technical, Chrysler, Imperial, Imperial. Descriptions to come.

SATURDAY, APRIL 1, 2006

The Motoramic Chevrolet

Watch heads turn as you glide proudly down the street in your 1955 Chevrolet. Hear its husky hum of power out on the highway. Styling? Fresh and functional. Free from that “overdone” look! Call your Chevrolet dealer for details and a demonstration.

Futuramic Oldsmobile

Distance is just a dream when you drive the “Rocket Hydra-Matic” Oldsmobile for 1949! For here is tireless response delivered to you by the most brilliant power team in motoring history — the “Rocket” Engine and Hydra-Matic Drive. But words can’t describe it — you’ve got to drive it to believe it! So see your Oldsmobile dealer today and discover the great “New Thrill” that’s wrapped up in a “Rocket” ride! 

Today we highlight two “amic” cars from GM that delivered breakthrough powerplants — the first modern high-compression overhead-valve V8 under the hood of the 1949 Olds, and in the ’55 Chevy, the first short-stroke V8 with a high power-to-weight ratio.

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